International Diploma in
Digital Marketing

Get More than 10+ Certifications from Google, Facebook, LinkedIn and more..

in Collaboration with

Online + Offline

4 Months Course

Admissions

Open till August 24th

10+ Certifications

from Google, Facebook & Linkedin

Guarantee

Placement's with Top Companies

Get More than 10+ Certifications from Google, Facebook, LinkedIn and more..

International Diploma in
Digital Marketing

in Collaboration with

Online + Offline

4 Months Course

Admissions

Open till August 24th

10+ Certifications

from Google, Facebook & Linkedin

Guarantee

Placement's with Top Companies

Get Placed in Top Companies

Our Alumni

Certifications

Tools you will Learn

Overview

The International Diploma in Digital Marketing, offered in collaboration with LAPT London, is a comprehensive and dynamic program designed to equip you with the essential skills and knowledge needed to excel in the rapidly evolving field of digital marketing. This diploma program encompasses a wide range of topics, strategies, and tools that are vital for success in today’s digital landscape.

Whether you’re a recent graduate, an aspiring digital marketer, or a professional seeking a career change, the International Diploma in Digital Marketing offers a transformative learning experience that empowers you to thrive in the exciting world of digital marketing. Join us on this journey to harness the power of digital strategies and emerge as a proficient digital marketing professional ready to make an impact.

Program Highlights

Scholarships for aspiring Students
Hands-on industry projects
Flexible learning: in-person and online
Industry-recognized certifications

Guaranteed 3-month internship
Expert-led placement support
Communications and PD training
Capstone project

In the ever-evolving digital landscape, a career in Digital Marketing offers unparalleled opportunities for growth and impact. As businesses increasingly shift their focus to online platforms, the demand for skilled digital marketers has surged. Digital marketing professionals play a pivotal role in crafting and executing comprehensive online strategies, including social media management, search engine optimization, content creation, and analytics.

A career in Digital Marketing opens doors to diverse roles such as social media manager, SEO specialist, content strategist, and digital marketing analyst, making it an exciting and rewarding choice for those seeking a future-proof career.

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Digital Marketing at HITD is comprehensive and up-to-date with industry trends. I gained valuable insights that are directly applicable in my professional endeavors.

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I highly recommend HITD's courses. The instructors are knowledgeable, and the courses strike a perfect balance between theory and hands-on application.

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Prerequisites

A strong foundation in marketing principles, communication skills, and a creative mindset form the basis for this dynamic career path. Proficiency in data analysis, familiarity with social media platforms, and an understanding of consumer behavior are crucial. Additionally, a grasp of emerging technologies, such as AI and data analytics, is advantageous in navigating the evolving digital landscape. A penchant for problem-solving, adaptability, and a thirst for continuous learning are qualities that will propel individuals forward in this ever-changing and impactful domain.

Curriculum

M1: Introduction to Digital Marketing

Module	Duration (hours)
Definition of Digital Marketing	2
Benefits of Digital Marketing	2
Digital Marketing Channels	2
Digital Marketing vs. Traditional Marketing	2
Evolution of Digital Marketing	2
Role of Digital Marketing in Business Growth	2

M2: Building a Digital Marketing Strategy

Module	Duration (hours)
Understanding Target Audience	2
Market Research and Competitor Analysis	2
Setting SMART Goals and Objectives	2
Crafting a Unique Value Proposition (UVP)	2
Choosing the Right Digital Marketing Channels	2
Budget Allocation and ROI Measurement	2

M3: Creating a Brand and Online Presence

Module	Duration (hours)
Importance of Branding in Digital Marketing	2
Brand Identity and Elements (Logo, Colors, etc.)	2
Developing a Brand Voice and Tone	2
Creating a Brand Style Guide	2
Online Branding Strategies and Best Practices	2
Managing Brand Reputation and Crisis	2

M4: Website Design and Development

Module	Duration (hours)
Importance of an Effective Website	2
Understanding User Experience (UX) Design	2
Website Navigation and Information Architecture	2
Mobile Responsiveness and Cross-Browser Compatibility	2
Landing Page Design and Optimization	2
Website Performance and Speed Optimization	2

M5: Search Engine Optimization (SEO)

Module	Duration (hours)
Understanding Search Engines and How They Work	2
Keyword Research and Analysis	2
On-Page SEO Techniques (Meta Tags, Content Optimization, etc.)	2
Off-Page SEO Techniques (Backlink Building, Guest Posting, etc.)	2
Technical SEO (Site Structure, XML Sitemaps, etc.)	2
Local SEO Strategies and Google My Business Optimization	2

M6: Content Marketing and Blogging

Module	Duration (hours)
Importance of Content Marketing in Digital Strategy	2
Content Planning and Strategy Development	2
Creating Engaging and Valuable Content	2
Blogging Best Practices and Content Distribution	2
Content Calendar and Publishing Schedule	2
Content Promotion and Amplification	2

M7: Social Media Marketing

Module	Duration (hours)
Social Media Platforms Overview (Facebook, Instagram, Twitter, etc.)	2
Creating a Social Media Strategy and Plan	2
Social Media Content Creation (Posts, Stories, etc.)	2
Community Building and Audience Engagement	2
Social Media Advertising and Campaigns	2
Social Media Analytics and Performance Measurement	2

M8: Email Marketing

Module	Duration (hours)
Building Email Lists and Segmentation	2
Email Campaign Planning and Strategy	2
Designing Effective Email Templates	2
Personalization and Automation in Email Marketing	2
A/B Testing and Email Performance Optimization	2
Email Deliverability and Compliance	2

M9: Pay-Per-Click (PPC) Advertising

Module	Duration (hours)
Understanding Google Ads and Microsoft Advertising	2
Keyword Research and Ad Copywriting	2
Setting up PPC Campaigns (Search, Display, Video, etc.)	2
Bidding Strategies and Budget Management	2
Ad Extensions and Ad Quality Score	2
Performance Monitoring and Optimization Techniques	2

M10: Display and Video Advertising

Module	Duration (hours)
Display Advertising Fundamentals	2
Banner Ad Design and Optimization	2
Video Advertising Platforms (YouTube, TikTok, etc.)	2
Creating Engaging Video Ads	2
Targeting Options for Display and Video Campaigns	2
Measuring the Effectiveness of Display and Video Ads	2

M11: Affiliate Marketing

Module	Duration (hours)
Understanding Affiliate Marketing Models	2
Becoming an Affiliate Marketer or Publisher	2
Finding and Joining Affiliate Programs	2
Promoting Affiliate Products and Offers	2
Tracking Affiliate Sales and Commissions	2
Affiliate Marketing Strategies for Success	2

M12: Influencer Marketing

Module	Duration (hours)
Introduction to Influencer Marketing	2
Identifying and Evaluating Influencers	2
Negotiating and Collaborating with Influencers	2
Creating Influencer Marketing Campaigns	2
Measuring the Impact of Influencer Marketing	2
Managing Influencer Relationships and Expectations	2

M13: Social Media Analytics and Insights

Module	Duration (hours)
Importance of Social Media Analytics	2
Setting Social Media KPIs and Metrics	2
Social Media Listening and Sentiment Analysis	2
Tracking Social Media Engagement and Reach	2
Analyzing Social Media Data and Performance	2
Using Insights to Improve Social Media Strategy	2

M14: Google Analytics and Web Analytics

Module	Duration (hours)
Introduction to Web Analytics	2
Setting up Google Analytics and Tracking Codes	2
Understanding Website Traffic and Behavior Reports	2
Conversion Tracking and Goal Setup in Google Analytics	2
Multi-Channel Attribution and Cross-Device Tracking	2
Google Analytics Customization and Advanced Features	2

M15: Digital Marketing Tools and Resources

Module	Duration (hours)
Essential Digital Marketing Tools and Software	2
Content Creation and Design Tools	2
Automation and Productivity Tools for Digital Marketers	2
Social Media Management and Scheduling Tools	2
Marketing Technology Integration and Stack Building	2
Staying Updated with Digital Marketing Trends and Resources	2

M16: Mobile Marketing

Module	Duration (hours)
Understanding Mobile Marketing Landscape	2
Mobile App Marketing Strategies and Techniques	2
SMS Marketing and Mobile Messaging Campaigns	2
Mobile Advertising Platforms and Formats	2
Mobile Optimization and User Experience (UX)	2
Leveraging Mobile for Location-Based Marketing	2

M17: Online Advertising Budgeting and Planning

Module	Duration (hours)
Allocating Digital Marketing Budget Effectively	2
Setting Advertising Objectives and Goals	2
Determining Ad Budget and Bidding Strategies	2
Creating a Comprehensive Digital Advertising Plan	2
Ad Testing and Optimization for Budget Efficiency	2
Performance Tracking and ROI Calculation	2

M18: Social Media Management and Scheduling

Module	Duration (hours)
Importance of Social Media Management	2
Social Media Content Calendar and Scheduling	2
Social Media Posting and Engagement Strategies	2
Community Management and Responding to Comments	2
Handling Social Media Crisis and Negative Feedback	2
Social Media Listening and Sentiment Analysis Tools	2

M19: Conversion Rate Optimization (CRO) Analytics

Module	Duration (hours)
Introduction to Conversion Rate Optimization (CRO)	2
Key Conversion Rate Optimization Metrics	2
Conducting Website Conversion Audits	2
User Behavior Analysis and Heatmap Tools	2
A/B Testing and CRO Experimentation	2
Implementing CRO Strategies for Higher Conversions	2

M20: Marketing Automation Analytics

Module	Duration (hours)
Introduction to Marketing Automation Analytics	2
Key Marketing Automation Metrics and KPIs	2
Analyzing Email Marketing Automation Performance	2
Automated Lead Nurturing and Customer Journeys	2
Personalization and Segmentation in Marketing Automation	2
Measuring Marketing Automation ROI and Effectiveness	2

M21: Social Media Listening and Sentiment Analysis

Module	Duration (hours)
Introduction to Social Media Listening	2
Setting up Social Media Listening Campaigns	2
Social Media Listening Tools and Software	2
Analyzing Social Media Sentiments and Customer Feedback	2
Leveraging Insights for Reputation Management	2
Using Social Media Listening for Competitive Analysis	2

M22: Data Privacy and Ethics in Digital Marketing

Module	Duration (hours)
Introduction to Data Privacy and Compliance	2
General Data Protection Regulation (GDPR) Compliance	2
Ethical Marketing Practices and Consumer Trust	2
Handling User Data and Consent Management	2
Privacy Policies and Data Protection Measures	2
Legal Considerations in Digital Marketing Campaigns	2

M23: Advanced Digital Marketing Strategies

Module	Duration (hours)
Introduction to Advanced Digital Marketing Strategies	2
Growth Hacking and Viral Marketing Techniques	2
User-Generated Content (UGC) Campaigns	2
Interactive Content Marketing and Experiences	2
Account-Based Marketing (ABM) Strategies	2
Omnichannel Marketing and Integration	2

M24: Emerging Technologies in Digital Marketing

Module	Duration (hours)
Introduction to Emerging Technologies	2
Artificial Intelligence (AI) in Marketing	2
User-Generated Content (UGC) Campaigns	2
Voice Search and Voice Commerce	2
Blockchain and Digital Advertising	2
Chat Marketing and Conversational AI	2
Data Privacy in the Age of Technology	2
The Future of Customer Experience (CX)	2

Success awaits

your 5 steps to a successful career

Career Advice

A dedicated career expert will guide you by putting light on which course to select based on your interests and qualifications. We provide our students with an interesting syllabus for our IT Courses.

Enrollment

Once you enroll in the course, a dedicated Relationships Manager will be provided to support you throughout the course completion period.

90% Benchmark

students have to score minimum 90% in Attendance, Assignment & Assessment.

Live Projects

Being one of the most desired IT Training Institutes, we provide our students with 30+ Industry oriented projects and case studies to make our students Industry-ready professionals.

Interviews

A total of 150+ mocks are planned for each student to prepare them for technical interviews.

International Diploma in Digital Marketing

Get More than 10+ Certifications from Google, Facebook, LinkedIn and more..

in Collaboration with

Online + Offline

Admissions

10+ Certifications

Guarantee

Get More than 10+ Certifications from Google, Facebook, LinkedIn and more..

International Diploma in Digital Marketing

in Collaboration with

Online + Offline

Admissions

10+ Certifications

Guarantee

Get Placed in Top Companies

Our Alumni

Certifications

Tools you will Learn

Overview

Program Highlights

Quick Inquiry

Other Programs

WhatsApp Us

Surya Reddy

Ananya Rao

Vikram Kulkarni

Shalini Naidu

Kiran Kumar

Meera Reddy

Prerequisites

Curriculum

your 5 steps to a successful career

Career Advice

Enrollment

90% Benchmark

Live Projects

Interviews

Get in touch with one of our counsellors today

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International Diploma in
Digital Marketing

International Diploma in
Digital Marketing